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Customer-centric Marketing: Tap into your culture to differentiate from the...

If you are not the lowest-priced offering in the market, you need a differentiator to justify your premium price. Why should customers pay more for the honor of buying from you? One excellent point...

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Social Media Marketing: 10 minutes with Brian Solis

We grabbed Brian Solis after his keynote at MarketingSherpa Email Summit 2012, and he graciously gave us 10 minutes packed with interesting marketing insights. In this video, he discusses social media...

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